about-us

About Us

THE FIRM is born in early 2000 by Giovanni Castellano and Massimiliano Gotti Porcinari.

MARKETS The main office is in Rome with branches in Milan and Beirut. We are daily operative worldwide.

KNOW-HOW Exhibit and event design, corporate and brand identity.

CLIENTS We mainly turn to B2B commissions.

RESULTS We provide our clients with excellent and quickly results and within budget.

 

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What Design means for us

Our quality standards apply also in terms of service, technical expertise and advice. Our teem is happy to assist you with know-how and experience in your daily business.

DARING

Daring beyond the limits of usual, to combine innovation, quality and performance.

REFLECTING

Reflecting on alternatives, to find the one that best responds needs.

INVESTIGATE

Investigate every particular, to build a high quality project.


LEADING

Leading the process, to ensure an excellent final result.

URGING

Urging the professional figures involved, to meet deadlines.

ADVISING

Advising the client, to make the most budget.

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Research + Network + Concept

 

 

 

 

team

Our Awesome Team

We believe in a diverse range of personel to bring creative skills, thoughts, and ideas to the project.

Giovanni Castellano

Giovanni Castellano

Chief executive officer View Details
Massimiliano Gotti Porcinari

Massimiliano Gotti Porcinari

Principal and creative director View Details
Filippo Seganti

Filippo Seganti

Architect View Details
Ilaria Perroni

Ilaria Perroni

Interior Designer View Details
Edoardo Fabbroni

Edoardo Fabbroni

Visual designer View Details
Giovanni Castellano

Giovanni Castellano

Chief executive officer

Giovanni Castellano is a licensed architect, chief executive officer of LAB71 architetti. He founded it in 1994 in partnership of Massimiliano Gotti Porcinari. He is an expert of management in construction sites. He has a supervision on the design process and takes care principally in management and relations with clients, builders and suppliers.

Master’s degree in Architecture at Sapienza University of Rome. Course in Project Management and Project Control in construction.

Every difficulty is an occasion to make an excellent design. Context, client’s desires and necessities, style and imagination. These elements are the energy in design. The final result must be a combination of art and technique.

Massimiliano Gotti Porcinari

Massimiliano Gotti Porcinari

Principal and creative director

Massimiliano Gotti Porcinari is a licensed architect and assistant professor at BAU – Beirut Arab University in the Faculty of Architecture Design and Built Environment.

Graduate with honors at Sapienza University of Rome, he has obtained a Ph.D. in “Architecture, theories and design” at DiAP Department of Architecture and Project at Sapienza, University of Roma.

Design and research, architecture is a mixture of practice and theory, imagining new kinds of space that can trigger a wish to live and enjoy. His main attention is on the users and their movement inside the architecture. Sensitive to the contamination between new techs, sociology and architecture.

Filippo Seganti

Filippo Seganti

Architect

Filippo Seganti is a licensed Architect.

Master’s degree in Architecture at Sapienza University of Rome, with a thesis on the development of the informal city.

He collaborates with LAB71 since 2011.

Ilaria Perroni

Ilaria Perroni

Interior Designer
Edoardo Fabbroni

Edoardo Fabbroni

Visual designer
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Some Facts About Us

Each completed project makes us even more hungry, hungry for more designs. As a result we deliver a better experience.

6322

Coffee Breaks

5

Member

10548

Render Time

15364

Crumpled Sheets

works

Works

We believe our work speaks for itself. Browse our most recent projects below.

event<br>auditorium parco della musica <br> rome

event
auditorium parco della musica
rome

Event
event<br>hilton<br>sorrento

event
hilton
sorrento

Event
event<br>cinecittà<br>rome

event
cinecittà
rome

Event
LEONARDO<br>PARIS –  FARNBOROUGH – SINGAPORE – DUBAI – ABU DHABI

LEONARDO
PARIS – FARNBOROUGH – SINGAPORE – DUBAI – ABU DHABI

Exhibit
FCA<br>CHALET FIAT

FCA
CHALET FIAT

Hospitality
FCA<br>RAM & DODGE<br>GENEVA

FCA
RAM & DODGE
GENEVA

Exhibit
FCA<br>Capital Markets Day<br>balocco (VC)

FCA
Capital Markets Day
balocco (VC)

Event
FCA<br>BARCELONA

FCA
BARCELONA

Exhibit
x-ofa

x-ofa

Retail
INTERIORS

INTERIORS

Hospitality
MOPAR STORE

MOPAR STORE

Retail
Renato Guttuso<br>Palazzo del Quirinale

Renato Guttuso
Palazzo del Quirinale

Exhibit
Franco Zeffirelli<br>the art of the entertainment <br>Villa d’este

Franco Zeffirelli
the art of the entertainment
Villa d’este

Exhibit
Policlinico A. Gemelli

Policlinico A. Gemelli

Event
FCA <br> headquarters meeting room <br> turin

FCA
headquarters meeting room
turin

Office
ABARTH <br> geneva

ABARTH
geneva

Exhibit
lancia

lancia

Exhibit
Alfa Romeo<br> Frankfurt

Alfa Romeo
Frankfurt

Exhibit
jeep

jeep

Retail
Opel oculus experience

Opel oculus experience

Exhibit
Case industrial <br>paris

Case industrial
paris

Exhibit
Maserati <br>geneva

Maserati
geneva

Exhibit
Villa Kokoreva <br>saint petersburg

Villa Kokoreva
saint petersburg

Hospitality
La nuova moda tra ‘500 e ‘600 <br>Villa d’Este

La nuova moda tra ‘500 e ‘600
Villa d’Este

Exhibit
Iveco <br>hannover

Iveco
hannover

Exhibit
Alfa Romeo

Alfa Romeo

Retail
Jeep

Jeep

Exhibit
Alfa Romeo

Alfa Romeo

Exhibit
BNL<br>VIA VENETO<br>ROME

BNL
VIA VENETO
ROME

Office
dove-siamo

Contact us

VISIT OUR STUDIO