Star and Rockstar are two new special editions of the Fiat 500. For the press presentation was decided to design and create a real photographic set appropriate for two real celebrities, set up at the Stellantis “Centro Stile” in Turin.
The two cars are exhibited on wings designed as photographic background sheets. Reflectors and stars, illuminated and printed, complete the set.
Client: FCA - Fiat Chrysler Automobiles
Location: Centro Stile Fiat - Turin
Typology: Set and Event Design
Project: LAB71 Architetti
Concept and Leader: Giovanni Castellano
Team: Ilaria Perroni
Visualizer: Edoardo Fabbroni